Acting without a plan is like steering a ship without a rudder. It will move, but the direction might be difficult to determine. Often, it only takes answering a few questions to put everything in place.
A well-conducted analysis allows an understanding of the current state of the enterprise and determines its development directions. The first step involves collecting data from various areas of the company’s operations, such as the market, customers, products/services, finances, business processes, human resources, and technologies. Then, this data is analyzed and interpreted to identify strengths, weaknesses, opportunities, and threats to the company.
This analysis enables a precise assessment of the company’s condition and the development of an action strategy to achieve the intended business goals. Conducting a comprehensive analysis allows the company to better understand its market, customers, competition, and internal capabilities.
