PIAG Tea is a Polish artisanal brand offering the highest quality teas. Five years after we built their previous store, the owners invited us to design and develop a brand-new version.
Premium design
We developed the site from scratch, aligning with current trends and focusing on improving conversion rates.
Custom Features
We created bespoke modules to handle many unique functions of the store.
Loyalty program
We highlighted the benefits of recurring purchases and designed an intuitive dashboard from scratch for users to manage their earned points.
Express checkout
We shortened the user journey by optimizing the cart view and the order summary.
design
The main challenge was to align the store's visual identity with PIAG Tea's beautifully designed products. The key was striking a balance between a highly usable e-commerce site and an artistic brand showcase.
We incorporated bright, elegant colors and minimized distracting elements. By focusing heavily on product exposure, the items themselves and their vibrant colors became the central visual elements of the entire website.
We ensured seamless navigation throughout the store—thanks to an intuitive menu, logical category grouping, and clearly presented product details.
code
We took piagtea.com to the next level by creating a highly performant, well-thought-out sales tool.
We optimized everything—from site speed to the user journey. The store was engineered so the owners can manage orders, edit content, and promote new collections even more easily.
The entire platform was synchronized with an ERP system, automating numerous aspects of daily operations—including inventory management, pricing control, and invoicing.
