Cross The Limits is a distributor of sports nutrition and supplements. Our task was to design a new iteration of their platform, blending the brand's uncompromising, athletic character with the highest e-commerce usability standards.
Information architecture
We built the categorization and filtering from scratch, making the process of searching through over 2,000 products fast and intuitive.
Athletic design
We opted for a modern and bold aesthetic that combines the dynamic nature of the industry with a clean layout.
B2B portal
We accommodated both individual and business clients—product availability and pricing tiers dynamically adapt based on the user's role.
Checkout optimization
We thoroughly redesigned and shortened the purchasing process to make ordering goods highly convenient and fast.
design
We developed a user-friendly and intuitive store that proactively suggests highly relevant products to the user.
The design is fresh and focused on the optimal presentation of e-commerce elements. We used strong contrasts, dynamic typography, and prominent displays of the key brands offered in the store.
We structured the navigation to seamlessly guide the user, utilizing a new advanced search engine, clear product segmentation based on training goals, and quick access to the most critical details of the products sold.
code
We built a high-performance sales tool, fully equipped to seamlessly process thousands of orders.
The presentation of goods is based on a clear content structure—we placed special emphasis on the ease of selecting flavor variants, usage guidelines, and expected training goals. We streamlined the content management system so the Cross The Limits team can instantly introduce new arrivals and flexibly configure special offers.
A well-thought-out sales funnel effectively supports multi-country sales automation, serving both retail and wholesale customers. The result is significant time savings in order processing and a minimized cart abandonment rate.
