PrimaDesign is a highly regarded interior design studio based in Tricity. Following several successful past collaborations, their team invited us to create a modern and functional corporate showcase website.
Elegant design
We opted for a premium aesthetic—large, highly legible typography, a primary focus on photography, and plenty of whitespace emphasize the nature of their services and encourage users to explore their extensive portfolio.
Information architecture
We presented a wide array of services in a straightforward manner through dedicated homepage sections and intuitive navigation. We also enriched the portfolio with a convenient filtering system, making it easy to find case studies from specific categories.
Conversion path
We shortened the distance between inspiration and pricing by designing an intuitive contact process that actively encourages users to book a meeting.
Client education
We implemented a blog section that answers common client questions, building authority and brand trust right at the contractor search stage.
design
The main challenge was to capture PrimaDesign’s unique aesthetic sense and translate it into the digital realm.
We applied a muted color palette and focused on minimalism. This approach turned the interface into an attractive, non-distracting backdrop for interior photography. It was crucial for us to plan a layout where high-quality imagery takes center stage, while the text serves as a substantive but non-overwhelming complement.
We simplified navigation across key pages through an intuitive menu, logical grouping of finishing standards, and a filtering system that sorts projects by specific property types.
code
We developed a stable, fast, and highly legible solution that actively supports the studio in building a new client base.
We built an optimized environment that smoothly presents extensive content, even on mobile devices. A simple administrative backend allows the team to publish new content in just a few minutes.
An additional convenience is the integrated lead management system—this solution saves time and lets the team focus entirely on the substantive aspects of client communication.
